Industry Veteran Sees Internet of Things as Largest Opportunity for Semiconductors since Internet Boom
SUNNYVALE, Calif. –– January 13, 2015–– Adesto Technologies, the inventor and market leader of the world’s lowest power memory solutions, today announced that Barry L. Cox, a serial entrepreneur and former advisor to dozens of companies, was appointed Chairman of the company’s Board of Directors. Adesto also announced it was adding Tom Spade as Vice President of Sales, bringing more than twenty years of senior management experience in electronics components sales to its growing team.
The appointment and hire come during a period of rapid growth for Adesto, highlighted by prominent design wins for its low energy Serial Flash and DataFlash products, and market-ready shipments of its revolutionary CBRAM technology. With these appointments, Adesto looks to continue to scale its business and establish itself as the clear industry leader of low power memory components.
“This is an important time for Adesto, as we gain momentum and drive rapid growth with our breakthrough memory solutions,” said Narbeh Derhacobian, CEO and Co-Founder. “Barry has extraordinary expertise, spanning five decades in the semiconductor industry, helping to guide large semiconductor companies and smaller fast-paced startups through key growth periods. On the sales side, Tom brings an impressive record of scaling and deploying teams to sell and promote innovative technologies. We couldn’t be more excited for these appointments to the Adesto team.“
Mr. Cox has held senior management positions including President, CEO, and Chairman of the Board at several private and public corporations. Previously, he served as the President of Intel Europe. Currently, Mr. Cox is a member of the Board of Directors of Pixelworks and Audience. He served as the Executive Chairman of the Board of Touchstone Semiconductor, a developer of high-performance, low power analog integrated circuit products from November 2012 until it was acquired by Silicon Labs in March, 2014.
“I am honored to join Adesto Technologies and work with such a talented and visionary team,” Mr. Cox said. “Adesto is leading the way for hardware components in the emerging era of connected and intelligent devices. It’s an incredibly exciting time to be on board with this company, and I look forward to contributing to their future and participating in possibly one of the largest growing markets since the internet boom.”
In addition to Pixelworks and Touchstone, Mr. Cox has served on the Board of Directors for nineteen companies, and has been involved in four initial public offerings, twelve mergers and two secondary offerings.
Mr. Spade comes to Adesto after four years as VP of Sales at Audience, where he sold and promoted voice and audio processors into Mobile, PC and set top box original equipment manufacturers, and added revenue from companies such as Samsung, Apple, HP, and Amazon. Prior to Audience, he held VP-level positions at innovative component manufacturers such as Validity, Synaptics, and Alliance. Mr. Spade will look to continue to scale the Adesto sales team, promote its innovative low power technologies and secure key business with customers across all of their product lines.View all Press Releases